The self-driving supply chain needs a map, not just an engine.
What if the most important question about AI in the supply chain isn't how fast we can automate. But whether we truly understand the system we're asking machines to run?
Alex Kruzel April 2026
71%
Of organizations regularly use gen AI in at least one business function
A few months ago I sat across from a COO who had just come from a board meeting where the company's AI supply chain "transformation" had been presented in confident terms, autonomous demand sensing, real-time inventory optimization, predictive sourcing risk. The slides were polished. The roadmap covered three years. And yet, when I asked him how many of those capabilities were live and running at scale across the network, he paused. Three of seventeen.
This is not a story about a company that is behind. This is, in my experience, a story about where most companies actually are, and the distance between that reality and the confident narrative being told to boards, investors, and press is one of the more consequential governance gaps I encounter in my advisory work.
The emergence of agentic AI, systems capable of making decisions and executing multi-step tasks with minimal human intervention, has renewed the ambition of what supply chains might become. The phrase "self-driving supply chain" has moved from theoretical to aspirational to strategic imperative, seemingly overnight (And the context accelerating that ambition is significant: American companies have made unprecedented commitments to bring manufacturing home) triggered by supply chain disruptions, shifting trade policy, and a genuine reckoning with single-source dependencies exposed by the pandemic and subsequent geopolitical turbulence.
My concern is not with the ambition. It is with the assumptions embedded in it. The companies getting this right are not the ones with the most sophisticated AI pilots (They are the ones that understood, early, that you cannot automate a supply chain you do not fully understand, and that the reshoring wave, rather than simplifying that problem) has dramatically complicated it.
The core tension
Capability is not adoption, and adoption is not transformation
In March 2026, Anthropic published a landmark labor market study, "Labor Market Impacts of AI: A New Measure and Early Evidence", introducing a concept they call "observed exposure": distinguishing between what AI systems are theoretically capable of doing in a given occupation and what they are actually doing in professional workflows.
The gap Anthropic found
0pts
Average gap between what AI can do and what it is doing. Across all occupations
94.3%
Theoretical capability (computer & math roles)
vs.
35.8%
Observed actual usage (same roles)
Anthropic, "Labor Market Impacts of AI: A New Measure and Early Evidence" · March 2026
The gap is not uniform. Click any occupation below to explore the data:
Theoretical AI capability. This is what most boards hear about
~32%
Observed actual usage. The real adoption level
The narrative stops here. The supply chain doesn't.
Physical execution layer
Production · Transportation · Warehousing · Agriculture · Last mile
12–19%
Theoretical AI capability, far lower than most boardrooms realize
~1–2%
Observed actual usage, almost nonexistent
When a management team presents an "AI-enabled supply chain," they are almost always describing progress in the planning and analytics layer. These are real gains. But they are gains in the cognitive overhead of supply chain management, not in the physical execution of it. The factory floor, the warehouse, the last mile. These remain stubbornly human and mechanical.
"You cannot automate a supply chain you do not fully understand. And most companies understand their supply chains far less completely than they believe."
, Alex Kruzel, Telesto Strategy
Full occupation breakdown: Theoretical capability vs. observed real-world usage
Supply chain operations span all tiers. Planning and procurement roles (business/finance tier: 94.3% theoretical) sit far above production, transport, and agricultural workers (12–19% theoretical). The "self-driving supply chain" narrative almost always describes the top tier. The structural constraints live at the bottom.
Gen AI adoption by enterprise function: Supply chain and manufacturing lag. But are closing the gap
McKinsey Global Survey on AI, March 2025 n = 1,491 · % regularly using gen AI
McKinsey notes that gen AI high performers use it across an average of three functions, and are significantly more likely than peers to include supply chain. Only 21% of all organizations report regular gen AI use in supply chain/inventory management.
The strategic context
The reshoring wave: Real commitment, incomplete infrastructure
The domestic manufacturing commitment announced by American companies over the past two years represents a genuine structural shift. As of mid-2025, private sector commitments to revitalize US chipmaking alone exceeded $500 billion, with the potential to triple domestic semiconductor capacity by 2032. Across manufacturing broadly, more than 24% of companies are actively reshoring or nearshoring, nearly double the rate from 2024. And 80% of manufacturing executives plan to invest 20% or more of their improvement budgets in smart manufacturing in 2026.
What is less visible in the announcements is what they require to become real operations. US labor costs run $25–30 per hour versus $6–7 in China. A gap that only closes with aggressive automation. Boston Consulting Group estimates reshoring adds 10–30% in costs versus offshoring. That cost premium only narrows with the AI-enabled operational infrastructure that most reshoring commitments have not yet built (the companies I find most compelling are those building the operational and data infrastructure in parallel with the physical commitment) treating the reshoring not as a destination but as a forcing function for supply chain redesign.
The reshoring economics: Where AI automation changes the equation
BCG estimates reshoring adds 10–30% in total costs versus comparable offshored production (the gap narrows materially only with significant AI and robotics investment) automating the labor cost differential that makes US production structurally more expensive.
Global supply chain AI investment & reshoring momentum
What a self-driving supply chain actually requires
The phrase "self-driving supply chain" has real meaning, but it is precise in a way that most usage of it is not. PepsiCo describes it explicitly as deploying AI agents across all stages of the supply chain. From procurement and manufacturing to logistics and retail. With the goal of making autonomous, data-driven decisions continuously. BMW's "Virtual Factory" digital twins allow it to simulate production scenarios and optimize robotics before physical changes are made. These are genuinely different from companies running demand forecasting models and calling it transformation.
What distinguishes the leaders is not the sophistication of any individual AI application. It is the existence of a unified operational data layer: a real-time, high-quality, integrated data infrastructure that feeds every decision point in the supply chain simultaneously. Without it, agentic AI has no reliable surface to operate on. You get islands of optimization, not a self-driving system.
"The real competitive moat is not the AI model. It is the data architecture that lets the model operate at system level rather than at function level."
, Alex Kruzel
Supply chain AI maturity distribution: Where most companies actually are today
Fewer than 3% of organizations operate anything approaching a self-driving supply chain. The overwhelming majority (63%) remain in stages 1–2: isolated pilots or basic analytics-layer implementations. The capital and organizational investment required to progress from stage 2 to stage 4 is routinely underestimated.
Agentic AI scaling by function: Where autonomous decision-making is being deployed
McKinsey March 2025 (n=1,491) % of orgs currently scaling agentic AI
Only 23% of organizations are scaling agentic AI in any function. Supply chain and manufacturing (where the operational value is clearest) have among the lowest scaling rates. The planning-to-execution gap is most visible here.
Sector analysis
Who is most exposed, and most positioned
Not all supply chains face the same AI transformation opportunity or the same operational risk from mismanaging it. The sectors most materially affected, industrials, manufacturing, agriculture, retail, and logistics, face different structural constraints, different data architectures, and different governance questions. But they share a common dynamic: the distance between the AI opportunity available to them and the AI reality they have built is, in every case, wider than publicly acknowledged.
Sector AI readiness radar: Five dimensions of supply chain AI maturity
Anthropic Economic Index (March 2026), McKinsey State of AI (2025), Deloitte 2026 Manufacturing Outlook
Physical execution AI coverage (dimension 3) uses Anthropic's verified theoretical exposure figures: production 19%, transport 12.1%, agriculture 15.7%. All other dimensions synthesize McKinsey function adoption data and Deloitte/Fictiv survey findings.
The Opportunity
High-value AI territory
Digital twins, predictive maintenance, AI-driven quality control, and agentic procurement are reshaping competitive cost structures.
BMW: Alconic multi-agent system and Virtual Factory digital twins enable pre-production scenario simulation across global facilities.
Caterpillar: Gen AI Condition Monitoring Advisors cut unscheduled downtime, shifting revenue toward high-margin aftermarket services.
The Tension
Critical governance gap
Production occupations have just 19% theoretical AI coverage and less than 3% observed coverage (Anthropic, March 2026). Companies investing in the planning layer while neglecting OT integration are building sophisticated intelligence on top of an analog execution system.
The reshoring complication: New US facilities lack the supplier ecosystem depth that offshored production built over decades. AI demand sensing is only as valuable as the supply network can respond to its signals.
The Opportunity
Emerging AI frontier
Precision agriculture, AI-driven yield forecasting, climate-adjusted planting models, and harvest logistics automation represent a multi-decade transformation opportunity.
Nestlé: AI accelerates sustainable packaging R&D from months to minutes, with direct supply chain implications for agricultural input sourcing and processing.
The Tension
Lowest AI coverage
Agriculture has 15.7% theoretical AI coverage. Ground maintenance (the broadest agricultural occupation category) has just 3.9% (Anthropic, March 2026). Physical farming and harvesting work remains beyond current AI capability.
The fragmentation problem: Agricultural supply chains are among the most fragmented globally, with visibility challenges that no single company's AI investment can solve unilaterally.
The Opportunity
Most mature AI adoption
Retail and CPG represent the most advanced AI supply chain implementations. Consumer transaction data, POS integration, and demand signal richness create a more accessible AI surface than industrial settings.
Walmart: Agentic AI and decisioning scaled across omnichannel operations, shifting from static to predictive AI forecasting.
Coca-Cola: $1.1 billion Microsoft partnership deploying Azure AI across demand forecasting, logistics, and bottling network operations.
The Tension
Scale vs. depth trade-off
The most advanced retail AI implementations still operate primarily at the demand and logistics layer. The manufacturing and sourcing layer (where AI coverage is structurally lower) remains the constraint.
The private company challenge: Mid-market retail and CPG companies lack the data infrastructure and AI talent of Walmart-scale operators, but face the same market expectations, creating a widening competitiveness gap.
The Opportunity
High-velocity deployment
Logistics is where AI is moving fastest from pilot to scale, routing optimization, warehouse automation, predictive ETAs, and back-office automation are delivering measurable cost improvements.
DHL: Gen AI deployed across customer service, warehouse operations, and back-office functions to compete with vertically integrated retailers managing their own logistics.
The Tension
Transport coverage gap
Despite sophisticated logistics AI at the planning layer, transportation occupations have just 12.1% theoretical AI coverage. The second-lowest of any sector (Anthropic, March 2026). Physical movement of goods remains human-dependent.
The reshoring complication: Domestic supply chains require rebuilding logistics infrastructure, new routes, carrier relationships, warehousing geographies. That existing AI models were not trained on.
Governance implications
Framing this for the boardroom and the C-suite
The questions I am most often asked in board settings are about whether management has the right roadmap (the more productive question, in my view) is whether the board has the right information to evaluate that claim. Supply chain AI transformation is one of the areas where the distance between the management narrative and the operational reality can be largest, and where the consequences of that gap materializing can be most material.
For the C-suite, the strategic imperative is demanding: AI investment in supply chain must be anchored to specific, finance-approved P&L outcomes, not capability milestones. McKinsey finds that fewer than 20% of organizations track KPIs for their gen AI solutions. Without measurement, you cannot manage the gap between the announced roadmap and the live reality.
For the board, the governance question is different: who owns this, and how will we know if it is working? Supply chain AI sits at the intersection of operations, technology, finance, and procurement in ways that most organizational structures have not resolved. Boards should be asking for baseline-and-outcome reporting, specific use cases, specific baselines, and specific targets. Rather than capability inventories. McKinsey finds that only 23% of organizations centralize AI adoption decisions, despite 57% centralizing risk and compliance. That asymmetry is a governance gap.
The privately held company context adds a further dimension. McKinsey finds that 62% of larger organizations ($500 million+ revenue) have a dedicated team to drive gen AI adoption, compared to 23% of smaller organizations. The technology is theoretically accessible. The organizational capacity is not, in most cases. I think the market is not being honest about that gap, particularly in the context of PE portfolio companies.
Open Questions
Questions that still keep me thinking
01If a company's supply chain AI is only as good as its data, and most companies cannot fully describe the quality of that data. What exactly are they governing?+
The most common blind spot I encounter is not a lack of AI ambition. It is fundamental uncertainty about the data that AI is operating on. Demand signals that are 48 hours stale. Supplier data entered once and never updated. Inventory records that diverge from physical counts. When agentic AI makes autonomous decisions on this data, the automation amplifies the error rather than correcting it. McKinsey finds only 46% of organizations have a fully centralized model for data governance for AI. The board question is not "do we have AI?". It is "do we have the data governance that makes AI decisions trustworthy?"
02Is the US manufacturing commitment a supply chain strategy, or a supply chain assumption?+
Announcing a domestic manufacturing commitment is a capital allocation decision. The strategy is what happens after the announcement: which suppliers will be US-based, what lead times will change, how will domestic cost structures affect pricing, and what happens to the AI models trained on decades of offshore supply chain data when the geography fundamentally changes? BCG estimates reshoring adds 10–30% in costs versus offshoring. That gap only closes with automation investment that most reshoring announcements have not yet budgeted.
03When an AI agent makes the wrong supply chain decision autonomously, who is accountable, and how will the board know?+
This is the governance question that almost no board has fully answered. Agentic AI systems are designed to make decisions without human intervention. That is their value proposition. But the liability, reputational risk, and financial exposure from a cascading autonomous error in a global supply chain can be significant. McKinsey finds that less than one-third of organizations follow most adoption and scaling practices for gen AI, and that number drops further for agentic systems.
04Can a mid-market private company realistically build a self-driving supply chain, or is this an advantage that accrues only to scale?+
The companies most frequently cited in AI supply chain discussions share something in common beyond their AI investments: they have data infrastructure, technology talent, and capital reserves that most PE-backed portfolio companies do not. McKinsey finds that 62% of larger organizations ($500 million+ revenue) have a dedicated team to drive gen AI adoption, compared to 23% of smaller organizations. The technology is theoretically accessible. The organizational capacity is not, in most cases.
05What does supply chain resilience mean when the disruption is not a shock event but a slow structural degradation?+
Every supply chain AI framework I encounter is designed to respond to shocks, tariff changes, port closures, geopolitical disruptions. The risks that concern me most are slow burns: the gradual erosion of specialized manufacturing knowledge as a workforce retires; the slow degradation of supplier capacity as smaller manufacturers cannot access AI investment; the compounding effects of climate variability on agricultural inputs and logistics routes. Anthropic's Economic Index suggests AI adoption correlates strongly with GDP per capita, which implies the benefits of supply chain AI may concentrate in the same places capital already concentrates, widening rather than narrowing global supply chain fragility.
06What is the right ownership model for supply chain AI, and has anyone actually decided?+
In most of the companies I advise, supply chain AI exists in an organizational no-man's-land: IT owns the technology, operations owns the process, finance owns the outcome metrics, and the CSCO or COO is accountable without authority over any of the above. McKinsey finds that 57% of organizations centralize risk and compliance. But only 23% centralize AI adoption decisions. That asymmetry is the governance gap.
Alex advises corporate boards, management teams, and private equity sponsors on geopolitical risk, operational resilience, and sustainability strategy across the US and globally. She is the author of The Courage to Continue. She can be reached at www.alex-kruzel.com.
Primary sources cited:Anthropic, "Labor Market Impacts of AI: A New Measure and Early Evidence" (Massenkoff & McCrory, March 5, 2026). All occupation exposure percentages directly cited from this paper; McKinsey Global Survey on AI, "The State of AI: How Organizations Are Rewiring to Capture Value" (March 2025, n=1,491), function adoption rates, agentic scaling figures, governance statistics; McKinsey Global Survey on AI, "The State of AI in Early 2024" (May 2024, n=1,363), supply chain value creation and function-level adoption; Fictiv, "2026 State of Manufacturing & Supply Chain Report"; Deloitte, "2026 Manufacturing Industry Outlook"; Reshoring Initiative, "2025 Reshoring Survey Report" (conducted Feb–April 2025, n=500+); Boston Consulting Group reshoring cost premium estimates (2024); Bureau of Labor Statistics Occupational Employment and Wage Statistics, 2024; ILO Global Wage Report 2024–25; Anthropic Economic Index, September 2025 Report, geographic AI adoption intensity figures; Supply Chain Management Review, November 2025. Company case data: BMW Group; Caterpillar Inc.; The Coca-Cola Company / Microsoft; PepsiCo; DHL; Nestlé. All analysis, sector ratings, and commentary represent the independent views of Alex Kruzel / Telesto Strategy.